Gold Rate 22ct 24ct
Gram £56.98 £61.60
Tola (11.664g) £664.63 £718.47

Secrets of South Asian Gold Investing: Tips from an A1Jewellers Insider

Gold Investing Tips  |  A1Jewellers


When it comes to gold, South Asians know their stuff.

For generations, gold has been seen as a status symbol and a store of wealth in South Asian cultures. And with good reason – gold is durable, rare and has a relatively low risk of devaluation.

That's why, if you're looking to invest in gold, it's worth considering the South Asian market. Here are a few tips from an A1 jeweller insider:

 In the long run, keeping large amounts of cash on hand or in the bank is not a wise thing to do because currency always loses value over time while gold gains value. A 100-gram gold bar cost around £600–£700 20 years ago, and the same gold bar now costs around £5000–£5500. If someone purchased a 100-gram bar 20 years ago, its value has increased greatly, however, if someone kept £700 in cash at home or in a bank account, that £700 has reduced significantly, which is why it is not a good idea to keep surplus cash or savings for a long time.


1. Look for quality over quantity

When buying gold, it's important to focus on quality over quantity. In other words, buying a smaller amount of high-quality gold is better than a more significant amount of lower-quality gold.

2. Consider the purity levels

 When it comes to gold purity, the higher the purity level, the better. Purity is measured in carats, with 24 carats being the highest possible purity. However, pure gold is too soft to be used for jewellery, so it's often mixed with other metals to create an alloy. 

The most common gold alloy used in Indian jewellery is 22ct, which means that is made of 91.6% gold and 8.4% other metals. 18ct is a popular choice for diamond jewellery as it contains 75% of gold.

3. Choose hallmarked gold

When purchasing gold jewellery, ensure that it is hallmarked. This indicates that a recognised organisation, such as the London Assay Office, has independently evaluated and authorised it.

Hallmarked gold will have a stamp on it which indicates its purity level. For example, the 18-carat stamp is "750," while the 22-carat stamp is "916".

4. Determine your price

The price of gold is constantly changing, so it's essential to keep up to date with the latest prices. A good way to do this is to use a gold price calculator, which will consider the current gold price and the purity level of the gold you're interested in. Our website's product prices are automatically changed twice a day based on the gold rate.



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